It’s no secret that mobile marketing is massive in the world of digital marketing campaigns . But why has there been such a proverbial brake-pumping on the new 5G mobile network push?
Maybe it is due to the premature hyping of 5G network rollouts and hyperbolic claims by the major US carriers. After all, they are fiercely competing for your hard-earned dollars.
After the last five years of hype about gigabit download speeds that surpass fiber networks and constant delays in 5G infrastructure rollout. 5G is looking like it may be closer to reality than ever, on a smaller scale than the hype has claimed.
Last year Verizon teased a bit of 5G tech in the form of a wireless home broadband ISP, and AT&T also connected about a dozen metropolitan areas with a new 5G home broadband service. However, that is still far away from a bonafide 5G mobile network that the big carriers are boasting.
What is 5G And Why Is It Important to Digital Marketing In Houston?
5G is the fifth generation of cell technology and is the upcoming successor to the 4G standard. In 2017 the formal universal standard for 5G was established. 5G will vastly outperform 4G and 4G LTE in terms of download and upload speeds—up to 100x faster to be exact.
Latency, which is the delay in data processing that causes lags in connections is also supposed to be reduced significantly. This paves the way for mobile wireless internet to become a viable primary ISP for both desktop and mobile devices. This new standard would be far more reliable and stable than current cellular networks. That will have every digital marketing agency in Houston anxiously awaiting to take full advantage of that added speed—but why?
What Are The Implications Of 5G On Digital Marketing Campaign Strategy
With faster speeds, drastically lower latency and connections that are far more stable than current generation tech—consumers will be connected more often and with information available in a snap. 5G when at full rollout, claims to be able to rival a wired fiber connection—from a cellphone.
What this means for digital marketers in Houston is more access to your target demographics. Think about it. If you take a city like Houston, one of the largest metro areas in the US—and you want to reach your demographic with a robust mobile website. Currently, you have to dial it down quite a bit to load in a reasonable time on a mobile device.
With 5G networks and subsequent 5G devices—you would not have to compromise your ad campaigns or your website campaigns. The networks will have far greater bandwidth, can handle more simultaneous connections and data requests, and do it all at blazing speeds.
You can reach more of your audience without shortening your ads, without degradation in graphics quality, and people will want to use their mobile devices even more than ever. Mobile internet traffic already outpaces desktop by leaps and bounds and is only expected to grow faster with the 5G full rollout.
Where Are We At With 5G In 2019?
Finally, after years of talking it up, we will see a scaled rollout of real 5G mobile networks including native 5G (not retrofitted) devices such as the Samsung S10 5G (the current frontrunner) that will take advantage of the new networks.
However, the rollout will be very limited this year. Verizon, for example, will turn on their 5G mobile network in a few weeks on April 11th. Verizon will have a retrofit mod for their Moto Z3 that will allow the use of the 5G network.
When speaking on the conversion to 5G technology Ignacio Contreras,
Qualcomm’s director of marketing said:
“The adoption of 5G will even faster than what we saw on 4G, which was already fairly fast.”
Important Facts About The Pending 5G Rollout
• Samsung’s 5G version of their flagship S10 will release on Verizon’s 5G network by June of this year. It will boast a massive 6.7-inch display and a camera system optimized for AR experiences.
• Sprint recently announced that in May, its 5G network in a few select cities including Houston and Dallas and T-Mobile with its impending merger with Sprint is expected to do the same.
• Qualcomm is designing a chip for future phone designs, that integrates 5G connectivity so that phones can be 5G ready out of the box.
What Does The Future Hold For 5G In Terms Of Digital Marketing?
Essentially 5G technology will improve and expand the use of devices. Such as the newly developed Echo Auto, autonomous cars that can deliver ads based on their dash screens based on GPS proximity to retailers. Phones that can stay connected always with less battery drain, also making proximity-based advertising even more robust.
Will Your Digital Marketing Campaigns Be Ready For The Move To 5G?
Removing the bottleneck of current mobile data networks opens up a wide pathway to the future of digital marketing. It will be useless if your marketing, website, and social media campaigns don’t take full advantage of the device capabilities.
You can make sure your company is at the forefront of mobile 5G advertising with SiteJab. Our digital marketing team has our finger on the pulse of future mobile technology. We have a strategic plan already in place to take our client’s mobile advertising with 5G networks capabilities.
Don’t get let your competitors get ahead of you. Keep up with future mobile technology with SiteJab Digital Marketing In Houston—We Advertise The Future.