Sales—it’s the very core of business. Without sales, there are no transactions, so there is no business. Sales don’t just come out of thin air, you need prospects or leads as commonly known. A lead by standard definition is a qualified person who has the ability and means to purchase your product or service and has shown some interest in what you have to offer.
In the digital marketplace that interest is typically defined as not merely a visitor to your website—but rather a person that responds to a call-to-action (CTA) somewhere on your site. Examples of a CTA could be asking a visitor to fill out a contact form, call you, or fill out a brief information request.
Lead generation is the process by which you capture that visitor’s interest in your service or product so that you can open and develop a sales communication channel with them. This process is called a conversion and is a key step in the sales flow of the digital age.
With the rapid expansion of the internet, the world has gone from a society with a scarcity of information to a society with overly abundant information. Information in the pre-internet boom was limited to mass media such as television and print media or word of mouth and local advertising. Now, information is created daily at a rate of 50GB/second. To put that in perspective, at current rates there will be over 100 billion gigabytes of information created this year alone.
That astounding information growth has had a monumental impact on lead generation and the buying process. No longer do companies rely solely on finding potential buyers and blast them with mass media campaigns. Now, in this age of abundant information on tap—buyers find you. This actually poses a challenge for you, the business owner seeking to be found by these well-informed buyers.
First, you have to have a robust online presence consisting of a website, social media pages and relevant content on all. The big downside to abundant information it is a scarcity of attention. We know it as “attention economics,” and if you cannot be found on the internet how can you capture buyers attention?
Simply having a website on the internet won’t get you found and get you the attention of your audience. It takes deep and detailed adjustments to your site’s coding and content to be picked up on search engines such as Google. It also takes a bit of financial investment into pay-per-click advertising. (PPC) PPC is a key component to website exposure but it needs to be handled by a professional or you could end up eating through your marketing budget with nothing to show for it. We are the digital marketing experts that are focused on conversions and quality leads and our stats show it.
We have a dedicated team of social media managers that keep their finger on the pulse of the social media community. They monitor everything from politics that are relevant to your industry, vital statistics, pop culture, industry-specific trends and more to highlight your company’s social media presence in an engaging manner.
SiteJab achieved Google Partner status in record time and it’s not a certification you can simply take a class for or pay to receive this status. Earning this highly coveted status requires achieving very aggressive KPI goals that Google requires we deliver for our clients. KPI’s such as revenue growth, sustained consumer base growth and expertise in AdWords (PPC), among other metrics.
Don’t hesitate. The companies that make the most impact in your market are the ones that make the smart moves without haste. SiteJab has the tools, the talent, and the stats to grow your business exponentially. Contact one of our business development consultants today and get the edge on your competition.
Our experts and team are ready to assist you in order so that you can get found and get new leads for your business.