Running the day-to-day operations of your business can be busy and stressful enough. Adding the need to maintain your company’s digital presence on top of that can feel like an unbearable weight. Luckily for you, we have five easy tips for Houston SEO (Search Engine Optimization) Beginners.
1. Write Content for Humans
When trying to optimize your website for SEO, you’ll find plenty of articles and people telling you to write content for your website in a way that appeals to the “robots” of Google’s algorithm. While it is smart to do your research on Google’s algorithm’s and cater your website to the preferences of the algorithm’s, it’s not a good idea to write content as if robots were the only ones reading it.
Write content as if you were writing to humans (what a groundbreaking idea, right?). The whole purpose of search engines is for people to be able to find desired information. So give people the information they desire in a way that they can easily read and comprehend.
2. Always place CTAs on Your Website
A CTA (Call to Action) is one of the most vital aspects of an effectively SEO-optimized website. It is essential that when users visit your website, they are urged to perform an action. Now, this doesn’t need to be overly pushy. Some examples of very effective CTAs are scheduling a consultation, signing up for a newsletter or filling out a contact form.
Make sure the CTA is clear and concise, visually appealing and in a location on your website that is easy to find.
3. Only use H1 Headers for Titles
It has become a well-known fact that Google’s algorithms pay special attention to H1 headers. They use these headers to find out what your page is about. So, if you use multiple H1 headers throughout a page on your website, you will confuse the algorithm and won’t provide it with an accurate reading of what that page is about.
Only use the H1 header for the title of the page. Once you have given the algorithm a clear picture of the main purpose of the page, use H2 and H3 headers throughout the page to organize the content in an SEO-friendly manner. This not only creates a clear picture of your content for Google’s algorithms, but it also creates a visually appealing and organized page to your website’s visitors.
4. Naturally Place Keywords
In order to improve your search engine rankings for keywords, it is a good idea to naturally place those keywords throughout your website. There is a big difference between natural and unnatural placement of keywords. Let’s put it this way, visitors should not be able to tell that you have purposefully placed keywords throughout your website.
The content that you place on your website should never scream, “HEY! I’m awkwardly placed here because my website manager wants to improve their search engine rankings!” Unnatural placement of keywords can be tough to accurately describe, but trust us, you’ll recognize it when you see it.
5. Do Competitor Research
Competitor research is a huge part of your company’s SEO efforts. It is extremely helpful to know what keywords your competitors are targeting and where they rank for those keywords. Even before you start doing your own research on new keywords, it is beneficial to find out how your competitors rank and what certain keywords they may or may not be targeting.
Doing your research on your competitors allows you to find targeted and relevant keywords that will allow you to begin establish your business’ presence.
These tips will allow you to effectively manage your SEO efforts to a certain degree. However, if you want to fully optimize your company’s SEO efforts, call SiteJab today!