When it comes to some of the most nerve-racking parts of your digital marketing campaign, developing or refreshing your website is at the top of most marketing department heads list. Why? Because it’s important to stay current with website design trends.
Because as a business you are surrounded by multitudes of competitors looking for a way to gain an edge on each other and attract the customer base you’re both vying for—that’s the nature of the free market. When it comes to gaining an edge, one of the most effective ways is by branding, specifically your digital presence on the web.
Listen, you can have the best products in your respective market, dozens of customer service awards, and a dominant performance against your competitors—but if your digital presence doesn’t exude that reputation—you’re fighting against yourself and everyone loses in that fight.
You have to stay current with the times, especially when it comes to website design and 2019 is shaping up to include some real shifts in style for websites. But before we delve into that, let’s talk about what you should include in a website if you want to be successful.
What Makes A Website Successful?
When creating your website, you must remember that you aren’t just creating an informational page with links and images. You are creating a visual representation of your brand in the digital realm that is accessible to millions.
The problem with many businesses, especially small businesses—is that they underestimate the power a website can wield. It can deliver great results for your business and generate leads and revenue—or it can hinder growth, reduce revenue, and damage your brand.
Whether the impact your website has it negative or positive depends on what you put into your website. Knowing the core components of a successful website is the key to having a website that works for you, not against you. Take a look over these 6 key components and ask yourself if your website contains these core tenets for a successful website.
Direct Call To Action
Your website is ultimate goal is to convert. Your website should carefully but organically guide your visitors through the purchase process and result in converting each and every visitor into a customer. No matter what you are trying to get done, whether it’s to generate leads, making a sell, or even telling your story—it’s imperative you maintain their attention and do away with any distractions on your website that could disrupt the purchase process, resulting in site abandonment.
Don’t confuse your customers with unorganized content or random modules—instead keep the language very directive; telling them things like “buy now”, “click here for more info”, or “watch for more.” You might think that being subtle and under the radar is the approach to take, but you’d be surprised how candid and direct instructions works much better to further visitors through the purchase cycle. Never be afraid to be blatant with your intentions for your visitors by using a direct call to action.
Tell Your Story
Creating an organic connection between your brand and consumers you are targeting is absolutely key if you want to establish any authority, affinity, or credibility with visitors to your site. The best way to do this is to tell your story. People love to know who they’re doing business with and having an authentic story about your brand is the bridge to conversion. They want to be able to relate to your brand!
How do you do this? Start with knowing your demographic. For example, if most of your audience are parents of two-child families, you could share about the sacrifices you made for your family in establishing your business. The successes you now can enjoy with your family will resonate with this demographic and you will establish a connection and sense of trust with your brand.
Organic Search Ranking
When building your website you must consider your SEO strategy in the long run. Make sure you pay attention to how you set up titles of pages, meta tags, and your product descriptions. Most importantly, make sure you get related companies websites to link back to yours which will increase your organic rankings in the search engines. Make sure you also include engaging content such as a blog that includes strategic keywords that will rank on search engines as well. Keep the content fresh and always optimized.
Integrate Social Media
People love honest and transparent brands that feel human. In other words, when integrating social media with your website with links to your various channels—keep it light. Too many companies take being professional to the extreme and can sound like their social media is automated and not from a real person.
Try including fun stories or images that bring about a sense of relativity or at the very least laughter or positivity. One company that is a genius at this is fast-food chain, Wendy’s. Just have a look at their twitter feed that draws from current pop culture often, and you will see how fun content generates more interest than canned postings that are “professional.” Don’t forget to also include your customer’s reviews on your social media sites as well as that is another human and transparent interaction people want to see.
This simply means that your website detects when a visitor is visiting from a mobile device and displays the website in a format that is optimized as such. Keep in mind that mobile web traffic has outpaced desktop traffic for the last several years now, so if you want to reach your audience—having a mobile responsive website is crucial to conversion.
In the days before the internet and digital marketing; business cards and other print collateral were the most valuable visual assets in your sales arsenal. People took into serious consideration, the paper stock, accents like foil stamping, fonts, and even the shape of the cards—all to make their card didn’t end up getting tossed into a Rolodex, as demonstrated in this classic satirical piece.
While that seems so long ago and the video is obviously meant to be humorous (we hope!)—the concept that presentation is everything holds true even today. The way you present your business on the web is the 21st-century version of a handshake and a business card—and it needs to stand out but as the video shows; clearly, there is a delicate balance between sensible design and superfluous ridiculousness that cheapens your image or turns people off from the purchase process. One thing you must always remember, your design needs to be fluid, and you need to be willing to stay current with design trends, so your website always looks refreshed and never outdated.
Hot Website Design Trends For 2019
We talked about keeping your style from being outdated by the swiftly changing website design trends is an important factor in keeping relevant with your core audience. If you haven’t updated your website in some time, now might be the time to reach out to a website design firm to refresh your site with these top three website design trends for 2019.
Bright Colors Sell Better
In 2017 and most of 2018, monotone website design and soft colors dominated the internet in a major way but that trend is ironically—fading away (pun most definitely intended) In fact, you might think, after browsing some major companies refreshed websites—that you took a trip back in time to 1992.
Yes, history and style seem to repeat themselves; and bold, vibrant colors are back; so break out your Hypercolor shirts, the Cross Colours jeans (yes, they’re BACK), and crank up the Macarena (ok, just kidding there)—the ’90s are back. Both in fashion and website design style cues from the 1990’s at least, in regards to color scheme—bright and vibrant yellows, purples and pinks among other color palettes are being heavily used again in a lot of major companies’ websites following trendsetters like T-Mobile and their in-your-face pink dominated website scheme that’s been ahead of the curve.
SiteJabs Take: Colors on the warmer side of the color wheel such as purple, green, blue, and golden yellow have the power to evoke emotion and happiness in many visitors. A happy visitor to your website is generally more open to converting to a customer.
Video Is The King Of All Media—Not Howard Stern
Just like with the colors, videos embedded into website designs are bolder and designed to demand your attention with content that is centered more on the product, in eye-catching style. They key is to keeping that delicate balance between video content and your written content so that they don’t begin to interfere with each other when vying for your visitor’s attention. Keep it simple, but keep it stylish and smart.
SiteJabs Take: You have only a few seconds to grab your visitor’s attention with video so open with your best shot and realize that you don’t have to have audio to efficiently draw your audience in.
We weren’t kidding when we said styles always come back around into pop culture. Website design is not immune to this trend and many websites feature some really retro feels beyond the bright and bold colors of the ’90s. Retro and outlined fonts will be one of the most prominent design trends of 2019. This type of typography not only plays a role in bolstering your visual composition with boldness but also adds a level of interaction with other elements of your page when executed properly.
Feeling Lost with Website Design Trends? You’re Not Alone
If you find yourself totally lost after reading this and yet know your business needs your website refreshed and brought up to standards in style and/or coding—you’re not alone. That is why so many companies trust SiteJab with their website overhauls, new builds, and maintenance.
We make sure your website is a direct reflection of your business in the most intuitively designed fashion that drives conversion and promotes your brand. Contact us today to turn your website around and get more clicks, more leads, and more growth.