If you’re a small business looking for more local traffic, you may be scouring the web for ways to increase your SEO or Search Engine Optimization. The only problem may be that what you find may be OK for national SEO, but local SEO is a different story. You may notice you’re getting more hits […]
If you’re just getting into understanding you website and what your analytics mean, something that may plague you is the ever in-your-face “bounce rate.” I mean there it is on your main Google Analytic Page. So it must be important, right? Absolutely! So lets take a look! What is it? Bounce Rate is the percentage […]
Between Google and Facebook, we are constantly trying to figure out new algorithms. Chances are high by the time you feel like you get a handle on it, they change it again! The good news is, though, there are always a few key concepts that stay the same. Regardless how often Google changes its algorithm, […]
A New Year always means a new opportunity. Check out these fourteen reasons why 2014 is your year for business breakthrough. 1) It’s not 2008 Who can forget the 2007-2008 Financial Crisis? Economists say it was the worst economic downfall since The Great Depression. Sparked by a housing crisis and greed on Wall Street […]
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. Having a higher ranking on Google results in more website traffic to your website allowing you the ability to capture leads.
What is PPC?
A brief Pay Per Click definition is: PPC is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their ad.